Hermes shoulder bag
Dumas-Hermes introduced the carriage and horse logo and well-known orange Hermes boxes. He was first and foremost a businessman with a mind toward marketing, and in 1956 when the new princess of Monaco was spotted carrying the Sac a depeches Hermes Cheap Wholesale Handbags On Sale, he promptly renamed it the Kelly Bag.
The shot of Princess Grace appeared in Life magazine, and by the late 1950s, the Hermes logo reached renowned status. The company changed hands again in 1970, when Jean Louis Dumas-Hermes took over from his father. He later launched an advertising campaign that took the discreet Hermes name from “old people’s nostalgia” to the subject of a young person’s dreams.
He strengthened the marketing for the fashion house and strove for excellence. By this time, women were sporting the Kelly bag and the Constance clutch, their heads and necks adorned with Hermes’ trademark brightly colored scarves. Bold Hermes jewelry and sensuous cashmeres only added to the sense of class and luxury. Some of the most recognized women in the world carry designer Hermes handbags.
